What does AutoEngage actually pay back?
Two calculators. The first is a straight break-even on the $1,895/mo subscription — how many incremental ROs Lisa needs to book per month to cover what you're paying. The second is the one most groups haven't run: how much service revenue you're already leaking because nearly half of your <2-year customers go elsewhere for service.
Break-even math uses the $1,895 / rooftop / month base subscription against your inputs above to size incremental ROs needed and net incremental revenue at the 11× average.
Estimates only. Calculator math uses the $1,895/mo per rooftop base subscription, the 11× ROI average across deployed AutoEngage rooftops, and Cox Automotive 2025 Service Industry Studybaselines (46% of <2-year customers don't return to dealer of purchase, ~2.4 service visits per year). The Declined-services tab seeds with the deck baseline of $50K/month in deferred work per rooftop — override with your own DMS number. Your real numbers depend on your OEM mix, DMS data quality, and current retention performance — all visible only once integration is live.
Sources and assumptions.
The math uses two inputs from AutoEngage (the $1,895/mo base subscription and the 11× ROI average across dealerships that have deployed AutoEngage) and four inputs from the Cox Automotive 2025 Service Industry Study. Everything else — rooftop count, average RO, new-vehicle sales, recapture rate — is what you tell the calculator about your group.
Base AutoEngage subscription. Optional add-on modules (recalls, declined services, telematics) are quoted separately and aren't included in this calculator.
Average across dealerships that have deployed AutoEngage.
Cox 2025: only 54% of <2-year-old vehicles return to the dealership of purchase for service. In 2018 that number was 72%.
Cox 2025 average. Used to project incremental ROs per recaptured customer over the two-year recapture window.
Cox 2025: customers who returned for service are 30 points more likely to repurchase from the same dealer.
SOURCE · COX AUTOMOTIVE 2025 SERVICE INDUSTRY STUDY · AUTOENGAGE INTERNAL REPORTING
The calculator sizes the opportunity. A demo runs it on your group.
In 30 minutes we walk through transcript samples from comparable rooftops in the AutoEngage deployment base — similar OEM mix, similar store size — re-run the calculator with you using benchmarks from those deployments, and map the eleven retention motions Lisa runs on day one inside your stores. The exact retention lift for your group gets measured once integration is live; the demo gets you to a defensible range you can put in front of a CFO.